Art Direction
For Rail Solutions, art direction should be composed with precision and structure, while still feeling human and in-the-moment.
Art Direction
For Rail Solutions, art direction should be composed with precision and structure, while still feeling human and in-the-moment.
Art Direction
For Rail Solutions, art direction should be composed with precision and structure, while still feeling human and in-the-moment.
Photography
Every image should reflect our values: integrity, performance, innovation, safety, and leadership. Our imagery captures the people, environments, and moments that define the real-world impact of our work in the rail industry.
Every image should feel intentional, not staged— showing our professional team in action, problemsolving on site, or engaging with clients in genuine, unscripted moments.
Photography
Every image should reflect our values: integrity, performance, innovation, safety, and leadership. Our imagery captures the people, environments, and moments that define the real-world impact of our work in the rail industry.
Every image should feel intentional, not staged— showing our professional team in action, problemsolving on site, or engaging with clients in genuine, unscripted moments.
Patterns
We have developed four pattern styles that are approved for usage as backgrounds, in print materials, and in packaging.
When using these patterns, feel free to invert the colourways (switch the background and foreground colours), but do not otherwise modify the colours.
Patterns
We have developed four pattern styles that are approved for usage as backgrounds, in print materials, and in packaging.
When using these patterns, feel free to invert the colourways (switch the background and foreground colours), but do not otherwise modify the colours.
Pattern usage
Our patterns must be used sparingly. Never place the logo on a high-contrast pattern or busy background.
Pattern usage
Our patterns must be used sparingly. Never place the logo on a high-contrast pattern or busy background.
Pattern usage
Our patterns must be used sparingly. Never place the logo on a high-contrast pattern or busy background.
Iconography
When it comes to iconography style, we like thick outlines and geometric shapes. If you need to construct new icons, keep the overall shape simple. Reduce the subject matter down to its essence. When placing icons in a layout, they should never be partially cut off.
The icons shape, line weights, and construction should not be altered. Do not use the icons in place of or as an element within our logo. Ensure enough clear space is used so that the subject matter is legible.
Iconography
When it comes to iconography style, we like thick outlines and geometric shapes. If you need to construct new icons, keep the overall shape simple. Reduce the subject matter down to its essence. When placing icons in a layout, they should never be partially cut off.
The icons shape, line weights, and construction should not be altered. Do not use the icons in place of or as an element within our logo. Ensure enough clear space is used so that the subject matter is legible.
container
material
suitcase
movement
railway
proof
copy
capture
notification
API
Sync
identification
Support
info
Check
analytics
Secondary iconography
A full iconography library is available in our asset library, including outline varieties. Before constructing new icons, check there.
Secondary iconography
A full iconography library is available in our asset library, including outline varieties. Before constructing new icons, check there.
Secondary iconography
A full iconography library is available in our asset library, including outline varieties. Before constructing new icons, check there.
Support
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Support
Need help with the guide?
We'll get back to you within 24h.